Privacy Policy

Last updated: April 2026

 

Data Dynamics Australia Pty Ltd (ABN 40 668 030 457) (DDA, we, us, our) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit our website (https://datadynamicsau.com) (Website), submit information through the DDA AI Opportunity Scorecard or any other interactive feature, or engage our services.

DDA handles personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). By using the Website, you consent to the practices described in this Policy.


1. Information We Collect

Information you provide directly. When you submit a form, book a call, complete the DDA AI Opportunity Scorecard, subscribe to The DDA Intelligence Brief, or contact us, we may collect:

  • your name, email address, phone number and job title;

  • your business name, industry, size and relevant business details;

  • responses provided through the DDA AI Opportunity Scorecard or other assessment tools; and

  • any other information you choose to provide.

Information collected automatically. When you use the Website, we automatically collect usage data, including:

  • pages visited, time on site and referral sources;

  • IP address, browser type, device type and operating system; and

  • cookie and analytics identifiers.


1A. Sensitive Information

DDA does not knowingly collect sensitive information (as defined in the Privacy Act 1988 (Cth)) through the Website or the DDA AI Opportunity Scorecard. Please do not submit sensitive information through these channels.


2. How We Use Your Information

We use your information to:

  • respond to enquiries and deliver the services you have requested, including scorecard results;

  • send project updates, invoices and service-related communications;

  • improve the Website, our content, and our service offerings;

  • produce anonymised and aggregated insights for research, benchmarking and marketing purposes;

  • send marketing communications — including The DDA Intelligence Brief — to recipients who have opted in, and otherwise as permitted by the Spam Act 2003 (Cth); and

  • comply with our legal and regulatory obligations.

You may opt out of marketing emails at any time using the unsubscribe link in our emails, or by contacting us directly.


2A. Direct Marketing and The DDA Intelligence Brief

Where you subscribe to The DDA Intelligence Brief or opt in to other marketing communications, you consent to receive commercial electronic messages from DDA until you unsubscribe. Every marketing email identifies DDA as the sender and contains a functional unsubscribe mechanism. Unsubscribe requests are actioned within five business days, in accordance with the Spam Act 2003 (Cth).


3. Disclosure of Your Information

We do not sell your personal information.

We may disclose your information to:

  • trusted third-party service providers who assist us in operating our business, including cloud hosting and productivity (Microsoft 365 / Azure), artificial intelligence service providers, email and marketing platforms, and scheduling tools;

  • professional advisers such as accountants, auditors and lawyers, where necessary;

  • a purchaser or potential purchaser of our business or assets; and

  • law enforcement, regulators or other third parties where required or authorised by law.

A list of our material sub-processors is maintained internally and is available to clients on written request by emailing contact@datadynamicsau.com.

Overseas disclosure. Some of our service providers store or process personal information outside Australia. In particular:

  • AI inference is performed by third-party providers on infrastructure in the United States;

  • cloud hosting and productivity is provided by Microsoft, with data primarily stored in Microsoft's Australian data centres but potentially processed in other Microsoft regions including the United States and the European Union;

  • email marketing, scheduling, website hosting, and analytics tools may be provided by vendors with infrastructure in the United States.

Where we disclose personal information overseas, we take reasonable steps to ensure the recipient handles that information consistently with the Australian Privacy Principles, including through contractual protections such as Standard Contractual Clauses and vendor Data Processing Agreements.


3A. AI and Automated Processing

DDA uses artificial intelligence tools, including large language models provided by third-party service providers, to deliver parts of its service and to process information submitted through the Website (including DDA AI Opportunity Scorecard responses).

  • Where AI tools process your personal information, that processing occurs under contractual protections that prohibit the provider from using your information to train its models.

  • DDA does not engage in decision-making based solely on automated processing that produces legal or similarly significant effects on you. A human reviews any material output before it is used to make a decision about you.

  • You can request further information about our AI processing practices by contacting contact@datadynamicsau.com.


4. Cookies and Analytics

The Website uses cookies and similar tracking technologies to analyse traffic, understand user behaviour, and improve your experience. You can control cookies through your browser settings; disabling cookies may affect Website functionality.


5. Data Security

We take reasonable steps to protect your personal information from unauthorised access, loss, misuse, modification or disclosure. No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

If we become aware of an eligible data breach affecting your personal information, we will notify you and the Office of the Australian Information Commissioner in accordance with the Notifiable Data Breaches scheme under the Privacy Act 1988 (Cth).


6. Data Retention

We retain personal information only for as long as necessary for the purposes set out in this Policy, or as required by law. As a guide:

  • Client engagement records (contracts, deliverables, correspondence, invoices): 7 years from the end of the engagement, to meet taxation, professional, and statutory record-keeping obligations.

  • Scorecard responses and assessment data: 24 months from submission, unless you become a client (in which case retained under the engagement record above).

  • Marketing contacts and mailing-list records: until you unsubscribe, after which we retain a suppression record indefinitely to honour your opt-out.

  • Website analytics and usage data: 26 months (standard Google Analytics retention), then aggregated or deleted.

  • Prospect and enquiry records where no engagement proceeds: 24 months from last contact.

When information is no longer needed, we take reasonable steps to de-identify or securely destroy it.


7. Your Rights

Under the Privacy Act 1988 (Cth) and the APPs, you have the right to:

  • request access to the personal information we hold about you;

  • request correction of inaccurate or outdated personal information;

  • request deletion of your personal information, subject to our legal retention obligations; and

  • withdraw consent to marketing communications at any time.

To exercise any of these rights, contact us at contact@datadynamicsau.com. We will respond within a reasonable timeframe, and in any event within 30 days.


8. Complaints

If you believe we have breached the APPs or mishandled your personal information, please contact us at contact@datadynamicsau.com with details of your complaint. We will investigate and respond within a reasonable timeframe.

If you are not satisfied with our response, you can refer the matter to the Office of the Australian Information Commissioner (OAIC):

  • Website: https://www.oaic.gov.au

  • Phone: 1300 363 992


9. Age Restriction

The Website is not directed at individuals under the age of 18. We do not knowingly collect personal information from anyone under 18. If you believe we have inadvertently collected such information, contact us and we will delete it.


10. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last updated" date and will take effect from the date it is posted. Continued use of the Website after an update constitutes acceptance of the revised Policy.


11. Contact

Questions, requests or complaints under this Policy can be directed to:

Data Dynamics Australia Pty Ltd | ABN 40 668 030 457

Email: contact@datadynamicsau.com
Web: https://datadynamicsau.com



 

Last updated: April 2026

 

Data Dynamics Australia Pty Ltd (ABN 40 668 030 457) (DDA, we, us, our) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit our website (https://datadynamicsau.com) (Website), submit information through the DDA AI Opportunity Scorecard or any other interactive feature, or engage our services.

DDA handles personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). By using the Website, you consent to the practices described in this Policy.


1. Information We Collect

Information you provide directly. When you submit a form, book a call, complete the DDA AI Opportunity Scorecard, subscribe to The DDA Intelligence Brief, or contact us, we may collect:

  • your name, email address, phone number and job title;

  • your business name, industry, size and relevant business details;

  • responses provided through the DDA AI Opportunity Scorecard or other assessment tools; and

  • any other information you choose to provide.

Information collected automatically. When you use the Website, we automatically collect usage data, including:

  • pages visited, time on site and referral sources;

  • IP address, browser type, device type and operating system; and

  • cookie and analytics identifiers.


1A. Sensitive Information

DDA does not knowingly collect sensitive information (as defined in the Privacy Act 1988 (Cth)) through the Website or the DDA AI Opportunity Scorecard. Please do not submit sensitive information through these channels.


2. How We Use Your Information

We use your information to:

  • respond to enquiries and deliver the services you have requested, including scorecard results;

  • send project updates, invoices and service-related communications;

  • improve the Website, our content, and our service offerings;

  • produce anonymised and aggregated insights for research, benchmarking and marketing purposes;

  • send marketing communications — including The DDA Intelligence Brief — to recipients who have opted in, and otherwise as permitted by the Spam Act 2003 (Cth); and

  • comply with our legal and regulatory obligations.

You may opt out of marketing emails at any time using the unsubscribe link in our emails, or by contacting us directly.


2A. Direct Marketing and The DDA Intelligence Brief

Where you subscribe to The DDA Intelligence Brief or opt in to other marketing communications, you consent to receive commercial electronic messages from DDA until you unsubscribe. Every marketing email identifies DDA as the sender and contains a functional unsubscribe mechanism. Unsubscribe requests are actioned within five business days, in accordance with the Spam Act 2003 (Cth).


3. Disclosure of Your Information

We do not sell your personal information.

We may disclose your information to:

  • trusted third-party service providers who assist us in operating our business, including cloud hosting and productivity (Microsoft 365 / Azure), artificial intelligence service providers, email and marketing platforms, and scheduling tools;

  • professional advisers such as accountants, auditors and lawyers, where necessary;

  • a purchaser or potential purchaser of our business or assets; and

  • law enforcement, regulators or other third parties where required or authorised by law.

A list of our material sub-processors is maintained internally and is available to clients on written request by emailing contact@datadynamicsau.com.

Overseas disclosure. Some of our service providers store or process personal information outside Australia. In particular:

  • AI inference is performed by third-party providers on infrastructure in the United States;

  • cloud hosting and productivity is provided by Microsoft, with data primarily stored in Microsoft's Australian data centres but potentially processed in other Microsoft regions including the United States and the European Union;

  • email marketing, scheduling, website hosting, and analytics tools may be provided by vendors with infrastructure in the United States.

Where we disclose personal information overseas, we take reasonable steps to ensure the recipient handles that information consistently with the Australian Privacy Principles, including through contractual protections such as Standard Contractual Clauses and vendor Data Processing Agreements.


3A. AI and Automated Processing

DDA uses artificial intelligence tools, including large language models provided by third-party service providers, to deliver parts of its service and to process information submitted through the Website (including DDA AI Opportunity Scorecard responses).

  • Where AI tools process your personal information, that processing occurs under contractual protections that prohibit the provider from using your information to train its models.

  • DDA does not engage in decision-making based solely on automated processing that produces legal or similarly significant effects on you. A human reviews any material output before it is used to make a decision about you.

  • You can request further information about our AI processing practices by contacting contact@datadynamicsau.com.


4. Cookies and Analytics

The Website uses cookies and similar tracking technologies to analyse traffic, understand user behaviour, and improve your experience. You can control cookies through your browser settings; disabling cookies may affect Website functionality.


5. Data Security

We take reasonable steps to protect your personal information from unauthorised access, loss, misuse, modification or disclosure. No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

If we become aware of an eligible data breach affecting your personal information, we will notify you and the Office of the Australian Information Commissioner in accordance with the Notifiable Data Breaches scheme under the Privacy Act 1988 (Cth).


6. Data Retention

We retain personal information only for as long as necessary for the purposes set out in this Policy, or as required by law. As a guide:

  • Client engagement records (contracts, deliverables, correspondence, invoices): 7 years from the end of the engagement, to meet taxation, professional, and statutory record-keeping obligations.

  • Scorecard responses and assessment data: 24 months from submission, unless you become a client (in which case retained under the engagement record above).

  • Marketing contacts and mailing-list records: until you unsubscribe, after which we retain a suppression record indefinitely to honour your opt-out.

  • Website analytics and usage data: 26 months (standard Google Analytics retention), then aggregated or deleted.

  • Prospect and enquiry records where no engagement proceeds: 24 months from last contact.

When information is no longer needed, we take reasonable steps to de-identify or securely destroy it.


7. Your Rights

Under the Privacy Act 1988 (Cth) and the APPs, you have the right to:

  • request access to the personal information we hold about you;

  • request correction of inaccurate or outdated personal information;

  • request deletion of your personal information, subject to our legal retention obligations; and

  • withdraw consent to marketing communications at any time.

To exercise any of these rights, contact us at contact@datadynamicsau.com. We will respond within a reasonable timeframe, and in any event within 30 days.


8. Complaints

If you believe we have breached the APPs or mishandled your personal information, please contact us at contact@datadynamicsau.com with details of your complaint. We will investigate and respond within a reasonable timeframe.

If you are not satisfied with our response, you can refer the matter to the Office of the Australian Information Commissioner (OAIC):

  • Website: https://www.oaic.gov.au

  • Phone: 1300 363 992


9. Age Restriction

The Website is not directed at individuals under the age of 18. We do not knowingly collect personal information from anyone under 18. If you believe we have inadvertently collected such information, contact us and we will delete it.


10. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last updated" date and will take effect from the date it is posted. Continued use of the Website after an update constitutes acceptance of the revised Policy.


11. Contact

Questions, requests or complaints under this Policy can be directed to:

Data Dynamics Australia Pty Ltd
 ABN 40 668 030 457

Email: contact@datadynamicsau.com
Web: https://datadynamicsau.com


 

Last updated: April 2026
 
Data Dynamics Australia Pty Ltd (ABN 40 668 030 457) (DDA, we, us, our) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit our website (https://datadynamicsau.com) (Website), submit information through the DDA AI Opportunity Scorecard or any other interactive feature, or engage our services.
DDA handles personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). By using the Website, you consent to the practices described in this Policy.

1. Information We Collect

Information you provide directly. When you submit a form, book a call, complete the DDA AI Opportunity Scorecard, subscribe to The DDA Intelligence Brief, or contact us, we may collect:
  • your name, email address, phone number and job title;
  • your business name, industry, size and relevant business details;
  • responses provided through the DDA AI Opportunity Scorecard or other assessment tools; and
  • any other information you choose to provide.
Information collected automatically. When you use the Website, we automatically collect usage data, including:
  • pages visited, time on site and referral sources;
  • IP address, browser type, device type and operating system; and
  • cookie and analytics identifiers.

1A. Sensitive Information

DDA does not knowingly collect sensitive information (as defined in the Privacy Act 1988 (Cth)) through the Website or the DDA AI Opportunity Scorecard. Please do not submit sensitive information through these channels.

2. How We Use Your Information

We use your information to:
  • respond to enquiries and deliver the services you have requested, including scorecard results;
  • send project updates, invoices and service-related communications;
  • improve the Website, our content, and our service offerings;
  • produce anonymised and aggregated insights for research, benchmarking and marketing purposes;
  • send marketing communications — including The DDA Intelligence Brief — to recipients who have opted in, and otherwise as permitted by the Spam Act 2003 (Cth); and
  • comply with our legal and regulatory obligations.
You may opt out of marketing emails at any time using the unsubscribe link in our emails, or by contacting us directly.

2A. Direct Marketing and The DDA Intelligence Brief

Where you subscribe to The DDA Intelligence Brief or opt in to other marketing communications, you consent to receive commercial electronic messages from DDA until you unsubscribe. Every marketing email identifies DDA as the sender and contains a functional unsubscribe mechanism. Unsubscribe requests are actioned within five business days, in accordance with the Spam Act 2003 (Cth).


3. Disclosure of Your Information

We do not sell your personal information.
We may disclose your information to:
  • trusted third-party service providers who assist us in operating our business, including cloud hosting and productivity (Microsoft 365 / Azure), artificial intelligence service providers, email and marketing platforms, and scheduling tools;
  • professional advisers such as accountants, auditors and lawyers, where necessary;
  • a purchaser or potential purchaser of our business or assets; and
  • law enforcement, regulators or other third parties where required or authorised by law.
A list of our material sub-processors is maintained internally and is available to clients on written request by emailing contact@datadynamicsau.com.
Overseas disclosure. Some of our service providers store or process personal information outside Australia. In particular:
  • AI inference is performed by third-party providers on infrastructure in the United States;
  • cloud hosting and productivity is provided by Microsoft, with data primarily stored in Microsoft's Australian data centres but potentially processed in other Microsoft regions including the United States and the European Union;
  • email marketing, scheduling, website hosting, and analytics tools may be provided by vendors with infrastructure in the United States.
Where we disclose personal information overseas, we take reasonable steps to ensure the recipient handles that information consistently with the Australian Privacy Principles, including through contractual protections such as Standard Contractual Clauses and vendor Data Processing Agreements.

3A. AI and Automated Processing

DDA uses artificial intelligence tools, including large language models provided by third-party service providers, to deliver parts of its service and to process information submitted through the Website (including DDA AI Opportunity Scorecard responses).

  • Where AI tools process your personal information, that processing occurs under contractual protections that prohibit the provider from using your information to train its models.
  • DDA does not engage in decision-making based solely on automated processing that produces legal or similarly significant effects on you. A human reviews any material output before it is used to make a decision about you.
  • You can request further information about our AI processing practices by contacting contact@datadynamicsau.com.

4. Cookies and Analytics

The Website uses cookies and similar tracking technologies to analyse traffic, understand user behaviour, and improve your experience. You can control cookies through your browser settings; disabling cookies may affect Website functionality.


5. Data Security

We take reasonable steps to protect your personal information from unauthorised access, loss, misuse, modification or disclosure. No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
If we become aware of an eligible data breach affecting your personal information, we will notify you and the Office of the Australian Information Commissioner in accordance with the Notifiable Data Breaches scheme under the Privacy Act 1988 (Cth).

6. Data Retention

We retain personal information only for as long as necessary for the purposes set out in this Policy, or as required by law. As a guide:
  • Client engagement records (contracts, deliverables, correspondence, invoices): 7 years from the end of the engagement, to meet taxation, professional, and statutory record-keeping obligations.
  • Scorecard responses and assessment data: 24 months from submission, unless you become a client (in which case retained under the engagement record above).
  • Marketing contacts and mailing-list records: until you unsubscribe, after which we retain a suppression record indefinitely to honour your opt-out.
  • Website analytics and usage data: 26 months (standard Google Analytics retention), then aggregated or deleted.
  • Prospect and enquiry records where no engagement proceeds: 24 months from last contact.
When information is no longer needed, we take reasonable steps to de-identify or securely destroy it.

7. Your Rights

Under the Privacy Act 1988 (Cth) and the APPs, you have the right to:
  • request access to the personal information we hold about you;
  • request correction of inaccurate or outdated personal information;
  • request deletion of your personal information, subject to our legal retention obligations; and
  • withdraw consent to marketing communications at any time.
To exercise any of these rights, contact us at contact@datadynamicsau.com. We will respond within a reasonable timeframe, and in any event within 30 days.

8. Complaints

If you believe we have breached the APPs or mishandled your personal information, please contact us at contact@datadynamicsau.com with details of your complaint. We will investigate and respond within a reasonable timeframe.
If you are not satisfied with our response, you can refer the matter to the Office of the Australian Information Commissioner (OAIC):
  • Website: https://www.oaic.gov.au
  • Phone: 1300 363 992

9. Age Restriction

The Website is not directed at individuals under the age of 18. We do not knowingly collect personal information from anyone under 18. If you believe we have inadvertently collected such information, contact us and we will delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last updated" date and will take effect from the date it is posted. Continued use of the Website after an update constitutes acceptance of the revised Policy.


11. Contact

Questions, requests or complaints under this Policy can be directed to:
Data Dynamics Australia Pty Ltd | ABN 40 668 030 457
Email: contact@datadynamicsau.com
Web: https://datadynamicsau.com