The DDA Intelligence Brief
The weekly read for Australian leaders closing the gap between AI adoption and the bottom-line impact.
What it is
What it is
Australia reached 82% AI adoption last year. Only 39% of organisations are capturing any bottom-line impact from it.
The gap between those two numbers is the most consequential commercial question facing Australian businesses in 2026.
The DDA Intelligence Brief lands every Tuesday with one focused read on where that gap is widest, why it persists, and what the firms closing it are doing differently.
Grounded in live engagements and proprietary data from the DDA Australian EUR Benchmark — which is our firm-level measurement of how Australian businesses actually use their expert capacity.
Australia reached 82% AI adoption last year. Only 39% of organisations are capturing any bottom-line impact from it. The gap between those two numbers is the most consequential commercial question facing Australian businesses in 2026.
The DDA Intelligence Brief lands every Tuesday with one focused read on where that gap is widest, why it persists, and what the firms closing it are doing differently.
Grounded in live engagements and proprietary data from the DDA Australian EUR Benchmark — which is our firm-level measurement of how Australian businesses actually use their expert capacity.
The DDA Intelligence Brief
The weekly read for Australian business leaders closing the gap between AI adoption and the bottom-line impact.
Australia reached 82% AI adoption last year. Only 39% of organisations are capturing any bottom-line impact from it. The gap between those two numbers is the most consequential commercial question facing Australian businesses in 2026.
The DDA Intelligence Brief lands every Tuesday with one focused read on where that gap is widest, why it persists, and what the firms closing it are doing differently.
Grounded in live engagements and proprietary data from the DDA Australian EUR Benchmark — which is our firm-level measurement of how Australian businesses actually use their expert capacity.
Newsletter